Everything is a bit different when you have fans.
Fans line-up in eager anticipation for your movie, setting weekend box office records in the process.
They get excited (even when you haven’t put a good product on the ice in arguably over a decade) when you announce a free pre-season game.
When there’s outrage over another company screwing up your product they still countdown the number of days until your product comes to their country.
Yes, the game is different when you have fans.
So, what happens when you make a small change and start calling your consumers fans?
Developing products/services that your fans will love becomes the number one objective - everything else is secondary (think Lovemarks)
You realize that it’s much more cost effective to keep existing fans than trying to steal fans from other “teams” (think of all the money you would need to spend to convince a Yankee fan to become a Red Sox fan. Good luck.)
You treat your best fans differently (think of how teams treat season ticket holders)
Fan development all of a sudden becomes an actual business function within your organization.
When you have fans the frame in which you view your business changes. So stop worrying about consumers and start thinking about who your fans are.
And if you don’t have fans, than why are you in business?
- Nish
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