This is one of my favourite examples of how a billboard can be more than just a billboard.
Here’s how it works:
Children play on a merry-go-round type device that is connected to a well.
As the children play the device pumps water from the well.
The billboards connected to it help fund the cost. As a requirement two sides of the billboard are ads focused on social awareness such as getting tested for HIV.
That’s all there is to it. Simple. Effective.
I’ve presented this idea a few times in presentations and each time the audience paused and started clapping. Feel free to do the same but since you’re in front of a computer I also encourage you to learn more about PlayPumps.
- Nish
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